How much does a website cost for a small business?

Why a small business needs a professional website

In today's world, having an online presence is not just an advantage - it's a necessity. A website is the company's business card, a source of information for clients, and a tool for building trust. Without it, even the best services may go unnoticed.

For small businesses, a website is an investment in growth and brand recognition. It allows you to reach new customers, present your offer in an attractive way, and compete with larger companies on equal terms.

What determines the cost of creating a website

The price of a website for a small business depends on many factors. The most important are the range of functionalities, the degree of custom design, the chosen technology, and the experience of the contractor. A simple “business card” type site will cost significantly less than an advanced service with a blog, e-commerce store, or integrations with external systems.

The cost is also influenced by the quality of prepared materials - if the company does not have ready photos, texts, or a logo, they will need to be created. Price differences also depend on whether you choose a freelancer, a small agency, or a large software house.

Example price ranges in 2025

In 2025, the cost of websites starts at around $1,500-2,500 net for a simple business card site based on a ready-made template. This solution is suitable for a limited budget, although it offers fewer personalization options.

A site based on a custom graphic design and extended functionality can cost from $4,000 to even $12,000 net. For online stores or services with integrations (e.g., CRM, booking systems), costs often exceed $15,000.

Additional costs often forgotten

Beyond the creation of the website itself, you need to consider its maintenance costs. The most important are hosting (approx. $50-500 per year) and a domain (approx. $10-100 per year). Additionally, there may be fees for an SSL certificate if it's not included in the hosting price.

You should also remember updates, security, and possible changes to the site's content or functionality. Small businesses often use subscription-based technical support, which costs on average from $100 to $500 per month depending on the scope of services.

How to optimize website creation costs

If your budget is limited, a good solution may be to start with a simple version of the website and then expand it as the business grows. This approach allows you to spread expenses over time while getting online sooner.

You can also use ready-made templates and free tools, but you need to be aware of compromises in design, functionality, and SEO optimization. For businesses focused on growth, it's worth investing in professional execution from the start to avoid costly corrections later.

Choosing a contractor - what to look for

When choosing a company or freelancer to create your website, it's worth checking their portfolio, client reviews, and communication style. A professional contractor should clearly define the scope of work, completion time, and costs, as well as propose solutions tailored to the specifics of your industry.

A good practice is to sign a contract specifying copyright ownership, warranty, and the rules for making revisions. This way you'll avoid misunderstandings and ensure that your website investment delivers the expected results.

Summary - an investment that pays off

The cost of a website for a small business can vary significantly depending on expectations and the chosen contractor. A simple site is an expense of a few hundred to a few thousand dollars, while more complex projects can cost several tens of thousands.

However, a well-designed website is an investment that pays off through increased customer numbers and a stronger brand image. It's worth approaching this strategically and choosing a solution that will support your business growth for years.
Next article: What is WCAG and is it required for business websites in Poland?
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12.2024
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Selected Projects

Each project is a custom-tailored online store or web application that combines modern design with functionality adapted to the client's needs. See how we help brands grow in the online channel through thoughtful and comprehensive implementations.
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PawsOfLily Online Store

Scope of Work For the PawsOfLily brand, we designed and developed a modern online store from scratch based on WordPress. The project included creating a tailored visual design, integrating with a payment system, inventory management, and shipping (InPost).

We ensured that the entire platform was not only visually appealing but also intuitive and functional — in line with best practices for building websites and web applications. At the end, we conducted a training session that enabled the client to manage the store independently from day one.
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Mellowmind Cosplay Online Store

Scope of Work For the Mellowmind Cosplay brand, we designed and developed a modern online store from scratch based on WordPress. The project included preparing a unique, bold visual design that reflects the character and aesthetics of the brand, as well as full integration with the payment system.

We ensured that the store was not only visually aligned with the brand's existing communication but also fully functional, scalable, and ready for future growth. At the end of the implementation, we conducted a training session that enabled the client to independently manage content and product offerings.
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Soteria Web Application

Scope of Work For the Soteria project, we designed and developed a modern online store with a booking module, based on a custom system built in Laravel technology. Work began with preparing a tailored graphic design that visually referenced the brand's character and the interior aesthetics of the restaurant.

Then we proceeded to implementation — creating a fully functional sales system with the possibility to make online reservations. The entire system was tested for usability, responsiveness, and stability in the production environment.
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Silverpine Ridge Website

Scope of Work For the Silverpine Ridge project, we designed and implemented a website dedicated to presenting the offer of single-family homes for sale and rent. The starting point was a refined graphic design aimed at capturing the atmosphere of the place — a peaceful, modern estate surrounded by nature. Then we completed the full implementation of the site using Laravel technology and carried out final tests. Technologies Used Read more
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VICE Landing Page

Scope of Work The VICE website was created with a focus on modern aesthetics and clarity of information. The goal was to design a clean, functional WordPress site aligned with a minimalist visual identity. The result combines simplicity with a strong message — all developed in the spirit of 'less is more'. Technologies Used Read more
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